The Journal

Fashion and Textile Museum “Swinging London”

21st March, 2019

The Big Influence of 60s Fashion and Their Use in Product Advertisements

There is a very good reason for the sixties hailed as the Swinging Sixties. Fashion was at an all-time high and thanks to our idols like Mary Quant, Jackie Kennedy, Audrey Hepburn, and Twiggy; we have a lot to go on even today. Talking of the sixties, we have elements like geometric prints, preference for super-big sunglasses, bell-bottoms and of course mini-skirts and more. Women like Jean Shrimpton broke a few rules herself by appearing in short dress and with no stocking or gloves in public. We got this back in the sixties and on visiting the prestigious Fashion and Textile Museum London, once again we felt travelling back in time.     









Few Highlights of the Sixties Fashion on Display at the Museum 

Mary Quant conceptualised much fantastic attire, including colourful tight pants and short skirts to say a few. Until the date, her use of bold geometric patterns is giving the much-needed inspiration. This was ideally the reason for her King’s Road shop to be as big for a draw to the divas who wore her. Mod fashion of the sixties gave rise to a bright display of colours and people breaking the glasceiling of conservativeness. 








Louging Pyjama Icorn in fashion (c1955) Marry Quant

The museum has displays of Mary Quant’s Lounging Pyjamas that were the talk of the decade. The Lounging pyjama set in red colour with white bordered and black ribbon was sold, and this piece is on display at the museum. The pyjama sets later became popular in pop culture too.  

Screen Printed Cotton (c1949)

Talking of the style, Mary Quant also has many of her textile and fashion in product ads. A notable print ad was for Long Life Canned Beer touted as the first canned beer in Britain.

Besides Mary Quant, even her husband Alexander Plunket Greene made giant strides in the fashion world. The museum has displays of the duo working for the print ads of the Long Life beer. The use of her bold and psychedelic prints on the print ads also made them a choice of the stars.








Print Designer Natalie Gibson c1964

Print designer Natalie Gibson where she study textile design, her work was bold colours. Her inspiriation by motifs, flowers, heart and most of the design surrounding by her favourite animal cats and dots.  Her work was create by very bright and eye catching print.








Hollywood Fashion Influence

Celebrities like The Beatles and actor Jane Asher, all heightened a few more elements. The Liberty prints and the Psychedelic pop culture designs have found a place at the museum. 

Overall, the Fashion and Textile museum hosts some of the best-known fabrics and ads featuring these iconic pieces. They are sure to bring in a flood of memories for some and awe for the others.